MISSION AND VALUES OF COUNCIL

 

"A Sustainable Community that is inclusive, attractive, healthy and pleasant to live in, that uses our land so as to preserve our history and environment, respects the rights and equality of our citizens and manages our future growth wisely."

 

CONFIRMED

MINUTES

 

 

OF THE

 

Economic Development Advisory Committee Meeting

 

18 August 2016


OUR VISION

 

"A thriving and friendly community that recognises our history and embraces cultural diversity and economic opportunity, whilst nurturing our unique natural and built environment."

 

OUR MISSION

 

“To deliver affordable and quality Local Government services.”

 

CORE VALUES OF THE SHIRE

 

The core values that underpin the achievement of the

 mission will be based on a strong customer service

focus and a positive attitude:

 

Communication

 

Integrity

 

Respect

 

Innovation

 

Transparency

 

Courtesy

 

DISCLAIMER

The purpose of Council Meetings is to discuss, and where possible, make resolutions about items appearing on the agenda.  Whilst Council has the power to resolve such items and may in fact, appear to have done so at the meeting, no person should rely on or act on the basis of such decision or on any advice or information provided by a Member or Officer, or on the content of any discussion occurring, during the course of the meeting.

 

Persons should be aware that the provisions of the Local Government Act 1995 (Section 5.25 (e)) establish procedures for revocation or rescission of a Council decision.  No person should rely on the decisions made by Council until formal advice of the Council decision is received by that person.  The Shire of Broome expressly disclaims liability for any loss or damage suffered by any person as a result of relying on or acting on the basis of any resolution of Council, or any advice or information provided by a Member or Officer, or the content of any discussion occurring, during the course of the Council meeting.

  


MinutesEconomic Development Advisory Committee Meeting 18 August 2016                                  Page 3 of 4

 

SHIRE OF BROOME

Economic Development Advisory Committee Meeting

Thursday 18 August 2016

INDEX – Minutes

 

1.               Official Opening.. 5

2.               Attendance And Apologies. 5

3.               Declarations Of Financial Interest / Impartiality. 6

4.               Confirmation Of Minutes. 6

5.               Report of Officers. 7

5.1      BROOME GROWTH PLAN - STATUS UPDATE AND KEY ELEMENTS. 7

5.2      PROJECTS FOR CONSIDERATION AS PART OF THE SHIRE OF BROOME'S STRATEGIC AND CORPORATE PLANNING REVIEW... 782

5.3      FUNDING ASSISTANCE FOR LOCAL BUSINESS OWNER FELICITY BROWN TO ATTEND NEW YORK FASHION WEEK. 791

6.               Motions Without Notice. 795

7.               Matters Behind Closed Doors. 795

8.               Meeting Closure. 795

 


MinutesEconomic Development Advisory Committee Meeting 18 August 2016                                  Page 4 of 5

 

 

NOTICE OF MEETING

 

 

 

Dear Council Member,

 

 

The next Economic Development Advisory Committee Meeting of the Shire of Broome will be held on Thursday, 18 August 2016 in the Function, Corner Weld and Haas Streets, Broome, commencing at 2:00pm.

 

 

 

Regards

 

 

K R DONOHOE

Chief Executive Officer

 

16/08/2016

 


MinutesEconomic Development Advisory Committee Meeting 18 August 2016                                  Page 5 of 6

 

MINUTES OF THE Economic Development Advisory Committee Meeting OF THE SHIRE OF BROOME,

HELD IN THE FUNCTION Room, Corner Weld and Haas Streets, Broome, ON Thursday 18 August 2016, COMMENCING AT 2:00pm.

 

1.         Official Opening

Due to apologies received from the Chairman and the Deputy Chairman, the Committee was required to elect a Chairman from those members present in accordance with Section 5.14(b) of the Local Government Act 1995.

Peter Taylor nominated Councillor Chris Mitchell for the position of Chairman for this meeting and Councillor Chris Mitchell accepted the nomination and declared the meeting open at 2:04pm.

2.         Attendance And Apologies 

 

Attendance:              Cr C Mitchell              Council Representative

                                      Mr P Taylor                  Chamber of Commerce

                                      Mr P McSweeney      Broome International Airport

                                      Ms G Stewart              North Regional TAFE

                                      Ms S Bergersen          Nyamba Buru Yawuru

                                      Mr S Proud                  Landcorp

                                      Mr T Bray                      Kimberley Development Commission

 

Leave of Absence:   Nil

 

Apologies:                  Cr R Johnston             Council Representative

                                      Cr H Tracey                 Council Representative

                                      Mr J Brown                  Broome Tourism Leadership Group

                                      Mr D Banfield              Willie Creek Pearls

                                      Mr G Fiorenza             Colin Wilkinson Developments

                                      Mr P Yu                        Nyamba Buru Yawuru

                                      Mr J Gooding             Kimberley Development Commission

                                      Mr C Ham                    Department of Agriculture

                                      Mr R Cossart               Department of Water

                            Mr K Doig                    North Regional TAFE

                                      Mr N Linton                  Broome Visitor Centre

 

Officers:                       Kenn Donohoe          Chief Executive Officer

                                      Sam Mastrolembo     Deputy Chief Executive Officer

                                      Aletta Nugent            Director Development Services

                                      Rhondda Chappell   Events and Economic Development Coordinator

                                      Leah Berkrey              Executive Support Officer – Infrastructure

                                      Mieke Wevers            Senior Administration and Governance Officer

 

3.         Declarations Of Financial Interest / Impartiality

Mr Simon Proud is a member of the EDAC representing Landcorp.  In accordance with section 5.63(1)(g) of the Local Government Act 1995, he does not have an interest to disclose in any matter before the committee in which Landcorp may be involved.  This exemption (from disclosing interests) does not extend to any direct or indirect financial interest or proximity interest that they may have personally.

 

FINANCIAL INTEREST

Committee Member

Item No

Item

Nature of Interest

Nil

 

IMPARTIALITY

Committee Member

Item No

Item

Nature of Interest

Nil

4.         Confirmation Of Minutes

 

Council Resolution:

Moved: Mr T Bray                                                      Seconded: Mr S Proud

That the Minutes of the Economic Development Advisory Committee held on 19 May 2016 be confirmed as adopted as received.

CARRIED UNANIMOUSLY 7/0

 

 


MinutesEconomic Development Advisory Committee Meeting 18 August 2016                                  Page 7 of 8

 

5.         Report of Officers

 

5.1         BROOME GROWTH PLAN - STATUS UPDATE AND KEY ELEMENTS

LOCATION/ADDRESS:                            Nil

APPLICANT:                                              Nil

FILE:                                                           EDP007

AUTHOR:                                                   Director Development Services

CONTRIBUTOR/S:                                    Nil

RESPONSIBLE OFFICER:                          Director Development Services

DISCLOSURE OF INTEREST:                     Nil

DATE OF REPORT:                                    4 August 2016

 

SUMMARY:         The Broome Growth Plan is being prepared as part of the State government’s Regional Centres Development Planning Initiative.  A significant amount of effort has been dedicated to community and stakeholder engagement and information gathering for the Growth Plan over the last five months.  Some of the key elements that will inform and comprise the Growth Plan are starting to take shape, and it is the purpose of this report to seek the Economic Development Advisory Committee’s consideration of these key elements.

 

 

BACKGROUND

 

Previous Considerations

 

OMC 30 July 2015                            Item 12.1

OMC 26 November 2015               Item 9.3.2

SMC 19 January 2016                     Item 6.2.2

OMC 26 May 2016                          Item 10.1

 

The Broome Growth Plan is being prepared as part of the State government’s Regional Centres Development Planning (RCDP) initiative.  The RCDP initiative is led by the Regional Development Council, through the Department of Regional Development, and funded through Royalties for Regions funding.

 

The intention of the RCDP initiative is to strengthen the capability of regional centres to grow business, investment and jobs to support resilient and prosperous regional economies and communities.  Growth Plans developed as part of the initiative will provide for an evidence based selection of programs or infrastructure investment to achieve this outcome.

 

The intention of the RCDP initiative is to make Royalties for Regions funding more targeted, moving away from the traditional ad hoc funding of community facilities.

 

Nine regional centres have been chosen to develop Growth Plans in two rounds.  Broome, Greater Bunbury, Greater Geraldton and Kalgoorlie are in the first round and Albany, Busselton, Carnarvon, Kununurra and Mandurah are in the second round.

 

The Growth Plans prepared in the first round must be finalised and submitted to the Regional Development Council for its endorsement by 31 October 2016.

 

As part of the Broome Growth Plan project, a Growth Plan Partnership (GPP) was established to provide strategic oversight of the project, in accordance with a Memorandum of Understanding (MOU) for the project that was endorsed by Council at the Ordinary Meeting of Council on 26 November 2015.  The members of the GPP are:

 

·     Shire of Broome - CEO and Shire President;

·     Kimberley Development Commission (KDC) - CEO and Board Member;

·     LandCorp – Business Manager North West;

·     Department of Planning – Principal Planning Officer – Kimberley;

·     Department of Regional Development - Executive Director Regional Investment; and

·     Yawuru – CEO.

 

A copy of all the minutes of GPP meetings, along with supporting documents presented at these meetings are shown as Attachment 1 to this report.

 

A Project Control Group (PCG) has been established in accordance with the MOU that is responsible for managing the operational delivery of the Broome Growth Plan.  The members of the PCG are:

 

·     Shire of Broome - Deputy CEO/Director Community and Economic Development;

·     LandCorp – Senior Development Manager;

·     KDC – Director, Regional Planning and Project Delivery; and

·     Yawuru – Policy Advisor, Nyamba Buru Yawuru Ltd.

 

A copy of all the minutes of PCG meetings, along with supporting documents presented at these meetings are shown as Attachment 2 to this report.

 

LandCorp is responsible for providing the management services for the project and Creating Communities is the lead consultant appointed for the project.

 

At the Economic Development Advisory Committee (EDAC) meeting on 18 February 2016, EDAC was provided with an overview of the Growth Planning process and the Broome Growth Plan by Creating Communities.  EDAC was also given the opportunity to provide input into the stakeholder and community engagement for the Growth Plan and the stage 1 Cluster Analysis being undertaken by Pracsys for the Growth Plan.

 

The focus of the Broome Growth Plan is to facilitate the growth and prosperity of Broome while promoting economic development and investment in business and industry, as well as improving human capacity and strengthening Broome’s people and communities. 

 

With input from key stakeholders including EDAC, industry clusters were identified with the aim to having these clusters work with each other and as part of the ongoing governance structure for the Growth Plan.  The clusters identified for the Growth Plan are:

 

·     Tourism;

·     Arts, Culture & Youth;

·     Health & Wellbeing;

·     Education & Training;

·     Minerals & Energy;

·     Food Production; and

·     Broome Business.

 

The development of an ongoing governance structure is a key outcome required for the Growth Plan, to ensure it can be fully implemented and provide the maximum benefit to Broome.  Options for a potential governance structure are still being developed.  Potential governance options and arrangements are expected to be tabled for EDAC’s consideration at its September 2016 meeting.

 

COMMENT

 

Since the EDAC meeting on 18 February 2016, extensive work has been undertaken on the Broome Growth Plan in gathering information and consulting with the community and stakeholders. 

 

It is acknowledged that there has been a significant amount of research and numerous technical studies and reports undertaken for Broome, and the information provided by this research, the studies and reports have all been taken into account as part of the Growth Plan project.  Key informing documents to the Growth Plan are the Shire’s Strategic Community Plan and the Regional Blueprint for the Kimberley by the KDC.

 

In addition, the following work has been undertaken to inform the Growth Plan:

·     project identification, assessment and prioritisation;

·     scenario planning;

·     identification of “kick start initiatives”;

·     sub-consultancy reports on specific technical areas outlining what additional infrastructure and services may be required to facilitate Broome’s growth.

 

Further information on these inputs as well as the outcome of the community and stakeholder engagement process are provided below.

 

Community and stakeholder engagement

 

Creating Communities were engaged to run a comprehensive community and stakeholder engagement program for the Broome Growth Plan.  The main engagement program occurred between May and July 2016, however there was targeted stakeholder engagement and one on one meetings, particularly with Heads of State Government departments, held from October 2015 onwards.

 

The main engagement programme was branded “BroomeMakers” and included:

 

·     Workshops with Broome’s industry clusters in May 2016;

·     BroomeMakers website and blog;

·     Broome Makers competition;

·     Online polls;

·     Radio and television segments;

·     Media releases;

·     One on one meetings with stakeholders; and

·     Cluster Muster in June 2016.

 

Through this formal engagement process, stakeholders, community members and potential investors were encouraged to discuss the strengths and challenges of the Broome economy and their aspirations and ideas. 

 

The draft Broome Growth Plan Stakeholder Engagement and Communication Report is included as Attachment 3 to this report.  In summary, the following are the results of the engagement program:

 

·     Sundowner Launch Event – 50 attendees;

·     2000 brochures distributed;

·     4,600+ unique website page views;

·     8 industry cluster workshops with 71 attendees;

·     100+ Cluster Muster attendees;

·     53 individual stakeholder meetings, including 12 meetings with Heads of State Government Departments;

·     32 School entries and 7 community entries in the Broome Makers competition;

·     6 community  and 6+ school Broome Makers Competition support sessions;

·     40 Goolarri television broadcasts;

·     50 Goolarri radio broadcasts;

·     3 website polls;

·     4 website blog updates;

·     1 newspaper advert;

·     4 newspaper articles;

·     21 social media updates; and

·     4 email blasts sent to 400 stakeholders.

 

As outlined in the draft Stakeholder Engagement and Communication Report, there were consistent themes and responses arising from this engagement across different industry groups, stakeholders and methods of engagement. 

 

Overall, participants demonstrated a strong desire to work together and build a strong economy for Broome.  They want Broome to be seen as “open for business” but for growth to be “on their own terms” ensuring the Shire’s unique environment, indigenous and multi-cultural heritage, character and spirit are enhanced.

 

The draft Stakeholder Engagement and Communication Report outlined the following key points established through the engagement process:

 

·     Investment is required in projects and initiatives as follows:

§ a range of major place development/infrastructure projects;

§ methods of collaboration within and across industry sectors to overcome key challenges of living and doing business in Broome; and

§ coordinated approaches to building local capacity to enable the development of strong local communities and workforce.

 

·     There needs to be a focus on both the traded and domestic economy and industries such as education, indigenous development and human and social services.

 

·     There is a need for streamlined approval processes and assistance with or industry collaboration to navigate approval processes.

 

·     Innovation and social enterprise should be supported.

 

·     Economic participation by all persons in the community needs to be encouraged and improved.

 

·     Young people need to be supported to become future business and community leaders.

 

·     A strong governance framework is required to implement the Growth Plan, underpinned by principles of equity, transparency and accountability and ongoing investment in building the capacity of all parties so they can fully participate.

 

 

Project identification, assessment and prioritisation

 

A project list has been developed for the Broome Growth Plan, based on the outcomes of the stakeholder and community engagement process and from a review of the strategic planning reports and studies that have been undertaken for Broome.  The draft Project List is included as Attachment 4 of this report.

 

It should be noted that the project list will not be the defining element of the Growth Plan.  At this stage, the PCG intends to draft the Growth Plan around objectives to be achieved for Broome, with the projects on the Project List to be identified as ways of achieving those outcomes.  This is intended to allow for other projects or initiatives that may arise in the future to be considered for funding or support, if they achieve the objectives identified in the Growth Plan.

 

There are 36 projects included on the draft Project List.  Some of these projects are either included in the Shire’s Strategic Community Plan (SCP) or Corporate Business Plan (CBP), or are consistent with the outcomes or strategies in the SCP.  The following projects identified in the Shire’s SCP or CBP are not included on the draft Project List:

 

·     Relocating and upgrading the Broome Airport;

·     Enhancing the Cable Beach precinct;

·     Constructing a tram line;

·     Redeveloping the Town Beach precinct;

·     Establishment of the new Regional Resource Recovery Park (RRRP);

·     The Broome Urban Renewal Program;

·     The Youth Precinct (note that this is identified as a post 2020 project); and

·     A community centre in Broome.

 

16 of the projects on the draft List of Projects were assessed by economic consultants Urbis using a Project Prioritisation Matrix developed for the Broome Growth Plan project.  The draft List of Projects in Attachment 2 gives reasons for why only those 16 projects were carried forward for assessment against the Matrix.  Urbis has stated that a project not being carried forward for assessment does not mean it is without merit, it is just that it is not feasible to undertake this further and more detailed assessment for all 36 projects.

 

Officers provided comment on the draft List of Projects, asking that the Gray Street extension be considered as a stand alone project, separate to the Chinatown Revitalisation project.  This has been added as an additional project and will be carried forward for assessment against the Matrix.  This means that there are currently 17 projects that have been carried forward for assessment.

 

Officers also asked that the RRRP be included as a project, given it is essential to enabling the growth of Broome in the future.  Given the nature of this project is was not considered appropriate for inclusion and further assessment, even though it is recognised as critical enabling infrastructure.  The PCG will give further consideration as to how this project and other critical enabling infrastructure identified through the sub-consultants’ reports can be incorporated in the Growth Plan.

 

The Council considered the Project List and the projects carried forward for assessment at a workshop held on 8 August 2016.  Based on feedback from that workshop, some further changes to the draft Project List will be required, see the red text in the comments column in Attachment 5 to this report.  In addition, the following further projects should be included in the list, however not carried forward for assessment:

·     A new museum for Broome; and

·     Facilitating flights between Asia and Broome and between East Coast destinations and Broome.

 

Further, feedback from the workshop identified that the provision of aged care facilities and programs was seen as enabling infrastructure that should be included in the Growth Plan along with the RRRP. 

 

The Project Prioritisation Matrix was developed by Urbis to rate and rank the 17 projects carried forward for assessment to identify the projects that are best placed to stimulate significant, sustainable economic development activity and/or community consolidation in Broome.  The Project Assessment Framework and Criteria Scoring used for the Matrix are included as Attachment 6 to this report.

 

A small number of the projects that score highly will be shortlisted for the development of high level business plans/concept plans.  The business plans/concept plans will seek to demonstrate the economic and community benefit of the projects (for Broome and Western Australia) so they can withstand interrogation by funding agencies.

 

The results of the assessment of the 16 projects (we have not yet received the results of the assessment for the Gray Street extension) is included as Attachment 7 to this report.  Based on this assessment, the top four projects are:

 

·     Commercial/recreational boating marina;

·     Sealing of Cape Leveque Road;

·     Great Northern Highway maintenance upgrades and associated bridge infrastructure to suit all weather conditions; and

·     Broome Cultural Centre.

 

It is noted that this short list will change as a result of the comments provided by officers and based on the feedback obtained at the Councillor workshop.  Further, the outcomes of the project assessment will change based on these comments and the Councillor feedback, and additional information that Officers have provided to Urbis on certain projects.

 

Overall, and subject to the implementation of the comments provided at an officer level regarding the Gray Street extension and the RRRP and the feedback provided at the Councillor workshop on 8 August 2016, it is recommended that EDAC make a recommendation to Council that it endorse the draft Project List and the Project Prioritisation Matrix.

 

Scenario planning

 

AEC Group facilitated a workshop on 15 July 2016 to explore future drivers and scenarios that have the potential to impact on the sustained growth of Broome.  The workshop was attended by GPP and PCG members, who were split into two groups. 

 

Each group developed a scenario for Broome, considering the question “How does Broome position its economy and community for sustained future growth?”.  2036 was chosen as the horizon year for the scenario. 

 

In developing their scenarios, each group discussed external forces (drivers of change), challenges and enablers relevant to Broome’s growth.  The purpose of the scenario planning exercise was to gather further information and input from the GPP and PCG to inform the overall direction of the Growth Plan.

 

A copy of the draft Broome Scenario Planning Report which contains the outcomes from this workshop is included as Attachment 8 to this report.  From the workshop, the following two scenarios were developed:

 

·     In Scenario 1 we see a confident and competent Broome that has the policies and infrastructure in place to exploit the opportunities presented by the growing middle class in Asia.  In 2036 Broome has benefited from this global mega-trend by promoting and optimising use of its natural advantages, namely:

§ proximity to Asia;

§ authentic cultural experiences;

§ natural resources and climate;

§ availability and production of gourmet food; and

§ gateway to the Kimberley.

 

·     In Scenario 2 we see a Broome economy that is diverse but with strong connections to local community and culture.  It is a community that is tied together by a ‘Development Charter’ that sets the direction for the types of development and growth the community wants to see, and it is a community that is completely engaged and has high levels of ownership over the decisions that are made for the best interests of the community.

 

It is noted that much of the material to come out of the scenario planning workshop regarding drivers of change, challenges and enablers is consistent with the outcomes of the community and stakeholder engagement for the Growth Plan and the other information gathering that has been occurring.

 

On this basis, it is recommended that EDAC recommend that Council note the outcome of the scenario planning workshop, as outlined in the draft Broome Scenario Planning Report in Attachment 5 to this report.

 

Kick start initiatives

 

Kick start initiatives are initiatives which are being progressed alongside the growth planning process, and benefit or “kick start” the outcomes of the growth planning process.  The list of the kick start initiatives is shown as Attachment 9 to this report, and include:

·     Shire of Broome Youth Development Plan;

·     Chinatown Revitalisation Project;

·     Urban Renewal Project;

·     Broome Motorsport Facility relocation; and

·     review of Development Services policies, local laws and local planning policies.

 

Sub-consultancy reports

 

As stated above, sub-consultants were engaged for the Broome Growth Plan to provide specific information on their area of expertise, specifically in relation to improvements that can be made or are required to support Broome’s growth.

 

The following sub-consultants were engaged for the project:

·     Urbis – economic analysis and project prioritisation and assessment (see discussion above);

·     GHD – infrastructure;

·     Marella Health Consulting – health and wellbeing;

·     Environment – RPS; and

·     Education and training – Carpe Diem Consulting.

 

Urbis has provided a draft Broome Economic and Situational Analysis which sets out background data on the Broome economy, opportunities for growth and regional strengths and weaknesses.  This document is still very much a working draft requiring further refinement.

 

GHD has completed an infrastructure audit for Broome.  This document is high level and there are still gaps in the information contained in the audit.  On completion of this audit, a further report will be prepared outlining strategies and making recommendations in relation to the physical and social infrastructure required to support Broome’s growth.

 

Marella Health Consulting have prepared a draft report which provides an overview of the existing health and wellbeing services and infrastructure in Broome, and relevant policies and health initiatives.  The report was developed with consultation from key industry stakeholders, and makes recommendations regarding improvements, initiatives or infrastructure that would improve health and wellbeing outcomes in Broome.  The report also makes recommendations regarding what would be required to support growth in Broome’s population as projected in the Regional Blueprint.

 

Reports have not yet been received from RPS and Carpe Diem Consulting.

 

Summary

 

A significant amount of work is currently being undertaken so that the Broome Growth Plan can be finalised by 31 October 2016.  Information on the progress of the Growth Plan and input into its content will be further sought from EDAC at its September 2016 meeting.

 

CONSULTATION

 

Extensive consultation has occurred as part of the development of the Broome Growth Plan.  The details of this consultation are provided in the draft Broome Growth Plan Stakeholder Engagement and Communication Report in Attachment 1.

 

STATUTORY ENVIRONMENT

 

The overarching legislation that governs the operation of the Shire of Broome is the Local Government Act 1995.  The Shire’s role and input into the growth planning process has to be consistent with its roles and responsibilities as established by that Act.  Local government in Western Australia is established in accordance with the Constitution Act 1889.

 

Local Government Act 1995

Section 3.1.        General function

      (1)     The general function of a local government is to provide for the good government of persons in its district.

      (2)     The scope of the general function of a local government is to be construed in the context of its other functions under this Act or any other written law and any constraints imposed by this Act or any other written law on the performance of its functions.

      (3)     A liberal approach is to be taken to the construction of the scope of the general function of a local government.

 

Section 3.18.      Performing executive functions

      (1)     A local government is to administer its local laws and may do all other things that are necessary or convenient to be done for, or in connection with, performing its functions under this Act.

      (2)     In performing its executive functions, a local government may provide services and facilities.

      (3)     A local government is to satisfy itself that services and facilities that it provides — 

                 (a)     integrate and coordinate, so far as practicable, with any provided by the Commonwealth, the State or any public body; and

                 (b)     do not duplicate, to an extent that the local government considers inappropriate, services or facilities provided by the Commonwealth, the State or any other body or person, whether public or private; and

                 (c)     are managed efficiently and effectively.

 

 

Constitution Act 1889

 

52.     Elected local governing bodies

      (1)     The Legislature shall maintain a system of local governing bodies elected and constituted in such manner as the Legislature may from time to time provide.

      (2)     Each elected local governing body shall have such powers as the Legislature may from time to time provide being such powers as the Legislature considers necessary for the better government of the area in respect of which the body is constituted.

 

 

Separate legislation governs the activities of other members of the GPP.  The Regional Development Commissions Act 1993 governs the activities of the KDC and the Western Australian Land Authority Act 1992 governs the activities of LandCorp.

 

Regional Development Commissions Act 1993

 

Section 23.         Objects and functions of a commission

      (1)     The objects of a commission are to — 

                 (a)     maximize job creation and improve career opportunities in the region;

                 (b)     develop and broaden the economic base of the region;

                 (c)     identify infrastructure services to promote economic and social development within the region;

                 (d)     provide information and advice to promote business development within the region;

                 (e)     seek to ensure that the general standard of government services and access to those services in the region is comparable to that which applies in the metropolitan area; and

                   (f)     generally take steps to encourage, promote, facilitate and monitor the economic development in the region.

      (2)     For the purposes of achieving those objects a commission is to —

                 (a)     promote the region;

                 (b)     facilitate coordination between relevant statutory bodies and State government agencies;

                 (c)     cooperate with representatives of industry and commerce, employer and employee organizations, education and training institutions and other sections of the community within the region;

                 (d)     identify the opportunities for investment in the region and encourage that investment;

                 (e)     identify the infrastructure needs of the region, and encourage the provision of that infrastructure in the region; and

                   (f)     cooperate with — 

                               (i)     departments of the Public Service of the State and the Commonwealth, and other agencies, instrumentalities and statutory bodies of the State and the Commonwealth; and

                              (ii)     local governments,

                           in order to promote equitable delivery of services within the region.

 

 

Western Australian Land Authority Act 1992

 

Section 16.         Functions

      (1)     The Authority has the following functions —

                 (a)     to be an agency which provides, or promotes the provision of, land for the social and economic needs of the State;

                 (b)     to be an agency through which the Crown and public authorities may dispose of land;

                 (c)     to be an agency through which local governments and regional local governments may dispose of land in accordance with the Local Government Act 1995;

                 (d)     to complete the development of the Joondalup Centre, in accordance with the plan referred to in section 18, on the land described in Schedule 2;

                 (e)     to identify other potential centres of population, and centres of population in need of urban renewal, and use its powers to bring about the provision, or improvement, of land, infrastructure, facilities or services for the same.

   (1a)     It is also a function of the Authority —

                 (a)     to do things that the board determines to be conducive or incidental to the performance of a function referred to in subsection (1); and

                 (b)     to do things that it is authorised to do by any other written law.

      (2)     In subsection (1) —

               Joondalup Centre means the project for the provision of infrastructure and facilities for a centre of population (including infrastructure and facilities for community, cultural, recreational and sporting purposes) that before the commencement of this section was being carried on by the Joondalup Development Corporation under the Act repealed by section 50(1)(c).

      (3)     The Authority may perform any of its functions in the State or, with the Minister’s approval, elsewhere.

 

 

POLICY IMPLICATIONS

 

The draft List of Projects does not match up exactly with projects identified by the Shire’s Strategic Community Plan and Corporate Business Plan.  Given that the Broome Growth Plan is not just a Shire of Broome planning document and has input from and will be delivered by other bodies and organisations, this is not necessarily a barrier to EDAC and Council supporting the List of Projects.  However, EDAC and Council still need to be satisfied that the List of Projects is appropriate to facilitate the future growth of Broome and will not have an unacceptable impact on the Shire’s policy direction and operations.

 

FINANCIAL IMPLICATIONS

 

At this stage, the Broome Growth Plan has no direct financial implications to the Shire.  However, in considering the direction of the Growth Plan project and the draft List of Project, EDAC and Council should be mindful of the Shire’s resources and satisfied that the List of Projects will not have an unacceptable impact on the Shire’s financial resources and ability to maintain its core operations.

 

The Shire’s Long Term Financial Plan (LTFP) sets out planned capital projects the Shire intends to undertake from 2015 to 2030.  The following are the only projects on the Project List (as amended in response to Council feedback) that are identified in the LTFP:

·     Town Beach Revetment/Jetty to Jetty walk infrastructure and redevelopment of the Town Beach Precinct;

·     Itinerant camping area for transient Broome residents;

·     Lighting for sporting ovals (extend usability);

·     Extended sporting/community facilities; and

·     Chinatown revitalisation project.

 

It will need to be clear in the Broome Growth Plan that all other projects on the Project List will be funded by the State or Federal government, or private industry.

 

RISK

 

There is a risk that the outcomes of the growth planning project may commit the Shire to a course of action or investment in projects and initiatives that may impact on the Shire’s ability to resource other policy initiatives and its core operations.  The risk of this occurring is considered ‘High’.  To mitigate this risk, significant resources are being dedicated by Shire Officers in reviewing the inputs to the Broome Growth Plan.  In addition, the key inputs to the Growth Plan are being workshopped with Council and are subject to EDAC and Council’s endorsement to ensure that Council is satisfied that the direction of the Growth Plan is consistent with the Council’s strategic direction.

 

A significant amount of work and resources have been dedicated, utilising Royalties for Regions funding, to develop these key inputs to the Growth Plan.  Should Council decide that it wants to alter these key inputs significantly, this may impact on the ability for the Broome Growth Plan to be finalised by the 31 October 2016 deadline.  This may impact on the reputation of the Shire with the State government and other stakeholders.  The risk of this occurring should Council seek to alter the key inputs significantly is considered ‘High’. 

 

 

STRATEGIC IMPLICATIONS  

 

Our People Goal – Foster a community environment that is accessible, affordable, inclusive, healthy and safe:

 

Effective communication

 

Affordable services and initiatives to satisfy community need

 

Accessible and safe community spaces

 

A healthy and safe environment

 

Our Place Goal – Help to protect the nature and built environment and cultural heritage of Broome whilst recognising the unique sense of the place:

 

A built environment that reflects arid tropical climate design principles and historical built form

 

A unique natural environment for the benefit and enjoyment of current and future generations

 

A preserved, unique and significant historical and cultural heritage of Broome

 

Retention and expansion of Broome’s iconic tourism assets and reputation

 

Our Prosperity Goal – Create the means to enable local jobs creation and lifestyle affordability for the current and future population:

 

Affordable and equitable services and infrastructure

 

Affordable land for residential, industrial, commercial and community use

 

Key economic development strategies for the Shire which are aligned to regional outcomes working through recognised planning and development groups/committees

 

Our Organisation Goal – Continually enhance the Shire’s organisational capacity to service the needs of a growing community:

 

Sustainable and integrated strategic and operational plans

 

Responsible resource allocation

 

Effective community engagement

 

 

VOTING REQUIREMENTS

Simple Majority

 

 

COMMITTEE Resolution:

(Report Recommendation)

Moved: Ms S Bergersen                                          Seconded: Mr P Taylor

The Economic Development Advisory Committee recommends that Council:

1.       Notes the information provided in this report in relation to the status of the Broome Growth Plan;

2.       Notes the outcomes of the community and stakeholder and engagement for the Broome Growth Plan as outlined in the draft Broome Growth Plan Stakeholder Engagement and Communication Report in Attachment 3;

3.       Endorses the draft Project List for the Broome Growth Plan in Attachment 4, subject to:

(1)  changes to the list in accordance with the comments in red in Attachment 5;

(2)  the inclusion of the Gray Street extension as a stand alone project;

(3)  the inclusion of two new projects:

a)   A new museum for Broome; and

b)   Facilitating flights between Asia and Broome and between East Coast destinations and Broome; and

(4)  key enabling infrastructure such as the Regional Resource Recovery Park and improved aged care programs and facilities being recognised in the Growth Plan,

4.       Endorses the Project Prioritisation Matrix developed for the Broome Growth Plan as shown in Attachment 6;

5.       Requests the Chief Executive Officer provide the results of the project assessment to Council for endorsement once the changes to the Project List have been made in accordance with point 3 above; and

6.       Notes the outcomes of the scenario planning workshop as outlined in the draft Broome Scenario Planning Report in Attachment 8.

CARRIED UNANIMOUSLY 7/0

 

Attachments

1.

Minutes of the Growth Plan Partnership meetings from November 2015 to July 2016

2.

Minutes of the Project Control Group meetings from November 2015 to August 2016

3.

Draft Broome Growth Plan Stakeholder Engagement and Communication Report

4.

Draft Broome Growth Plan Project List

5.

Draft Broome Growth Plan Project List - with comments from the Shire

6.

Draft Project Prioritisation Matrix

7.

Project Assessment Outcomes

8.

Draft Broome Scenario Planning Report

9.

Kick start initiatives


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MinutesEconomic Development Advisory Committee Meeting 18 August 2016                         Page 782 of 783

 

 

5.2         PROJECTS FOR CONSIDERATION AS PART OF THE SHIRE OF BROOME'S STRATEGIC AND CORPORATE PLANNING REVIEW

LOCATION/ADDRESS:                            Nil

APPLICANT:                                              Nil

FILE:                                                           EDP002

AUTHOR:                                                   Events & Economic Development Coordinator

CONTRIBUTOR/S:                                    Nil

RESPONSIBLE OFFICER:                          Deputy Chief Executive Officer/Director Community & Economic Development

DISCLOSURE OF INTEREST:                     Nil

DATE OF REPORT:                                    12 August 2016

 

SUMMARY:         This report presents the outcomes of an informal workshop held following the last meeting of the Economic Development Advisory Committee.  Officers now seek the Committee’s consideration of the 6 priority economic development initiatives for Council to consider for inclusion in the Strategic Community Plan and the Community Business Plan 2016 review and for consideration within the Broome Growth Planning process.

 

 

BACKGROUND

 

Previous Considerations

 

Nil

 

All Local Governments in Western Australia are required to develop a Plan for the Future as prescribed under Section 5.56(1) of the Local Government Act 1995. In 2011, amendments were made to the Local Government (Administration) Regulations 1996, specifically the inclusion of regulation 19BA, which in summary, states that a Plan for the Future is to incorporate a Strategic Community Plan and a Corporate Business Plan.

 

The Strategic Community Plan (SCP) provides the long term view (10 plus year timeframe) for the Shire and sets out the vision, aspirations and objectives of the community. Council adopted the Strategic Community Plan at a Special Council Meeting held 27 June 2013.

 

The Corporate Business Plan (CBP) is responsible for translating the strategic direction of the Shire, articulated within the SCP, into specific priorities and actions at an operational level. The CBP also draws together actions contained within the Long Term Financial Plan, Capital Works Programs and various informing strategies. It provides a medium term snapshot of operational actions and priorities to inform the annual planning and budgeting process. The CBP is required to be reviewed annually in line with the budget process to ensure priorities are achievable and effectively timed. As part of this review consideration has been given to the Long Term Financial Plan.

 

Regulation 19C(4) of the Local Government (Administration) Regulations 1996 requires the SCP to be reviewed at least once every 4 years. The Shire of Broome is currently commencing a full review of the SCP and the CBP.

 

The Broome Growth Plan is being prepared as part of the State government’s Regional Centres Development Planning (RCDP) initiative.  The RCDP initiative is led by the Regional Development Council, through the Department of Regional Development, and funded through Royalties for Regions funding.

 

The intention of the RCDP initiative is to strengthen the capability of regional centres to grow business, investment and jobs to support resilient and prosperous regional economies and communities.  Growth Plans developed as part of the initiative will provide for an evidence based selection of programs or infrastructure investment to achieve this outcome.

 

The intention of the RCDP initiative is to make Royalties for Regions funding more targeted, moving away from the traditional ad hoc funding of community facilities.

 

At the Economic Development Advisory Committee meeting held on 19 May 2016, an informal workshop process with the committee identified potential focus areas for economic development and initiatives that fit within these focus areas.  This report presents the outcomes of that workshop for further consideration and recommendation to Council for inclusion in the SCP and CBP review process and for consideration of the Growth Plan.

 

The focus areas and initiatives identified are as follows:

 

Infrastructure

·    Cape Leveque Road

·    TAFE – Pool Huet

·    Marina

·    Safe Boat launching

·    Slipway

·    Golf  Course

·    Revetment

·    Jetty to Jetty

Economic Focus areas

·    Cruise Ships and Engagement Cruise ships Passengers

·    Land Tenure reform

·    Agriculture

·    Aquaculture and fisheries

·    Co-Ops Development

Festivals and Events

·    Culture Arts

·    Sail Fish Competition

·    Rodeo

·    Races- Singapore – direct flights linking Broome to Asia

·    Fat Bikes

 

It is proposed that the EDAC identifies the top six priorities.

 

COMMENT

 

Officers have undertaken a review to identify where the above initiatives have already been considered or action has commenced.  This information is outlined below and is intended to provide background to enable EDAC to consider the priority that should be given to each initiative and recommendation to Council for inclusion in the Strategic Community Plan and the Community Business Plan review and Growth Plan.

Sealing of Cape Leveque Road

With and anticipated cost of $65 million to complete, this project has been included in the Regional Growth centre planning report as on of the top 4 projects to be considered.  The Premier has recently announced a commitment to fund this project.

 

TAFE – Huet Training Pool

Helicopter Underwater Escape Training (HUET) provides personnel required to travel via helicopter over water with the practical skills for safe preparation and abandonment in the event of a helicopter ditch into water.

The construction of Huet Training Pool would enable TAFE to provide locally based training to the offshore oil and gas industry servicing the Browse Basin.  Currently personnel requiring this training have to travel to the metropolitan area.

Anticipated cost of 2 million dollars to complete, this has been included in the Regional Growth centre planning report as a potential project to be considered.

Marina

There are currently three proposals for the development of a marina in Broome being considered. The three proposals vary in design, complexity and focus, however all include a safe boat harbour and launching facilities.

Boat harbour consultation is currently being undertaken by the Department of Transport, to determine the most appropriate site, type of facility that will be required and costing for undertaking the project.

This has also been included in the Regional Growth centre planning report as one of the top 4 projects to be considered.

Safe Boat launching

The Shire was successful in obtaining funding through the Recreational Boating Facilities Scheme to undertake a feasibility study for the installation of flex-mats at the end of the existing Town Beach Boat Ramp, which is envisaged to provide safer boat launching in a range of tides.

 

This has also been included in the marina project as part of the Boat Harbour consultation currently being undertaken by the Department of Transport as outlined above.

Slipway

In 2011, the Shire explored the possibility of developing a business model to utilise and promote the use of the slipway facilities at the Port of Broome. The potential business opportunities included boat stacking facilities and diesel repair services. It was proposed that the model would be a partnership with the then Broome Port Authority and a business operator and that funding would be sought through National Stronger Regions funding. This has not progressed any further since.

Golf Course

The Golf Club Committee has developed Concept Plans for redevelopment of the Club House and has engaged UDLA to undertake community consultation commencing in mid September. The focus of the consultation will be to gauge the response from the community and relevant stakeholders on the scale of the proposed redevelopment. Post the consultation a report will be developed and presented to Council regarding the proposed redevelopment and outcomes of the community consultation.

 

As the landowner, the Shire of Broome has committed an investment of $50,000 to support the Golf Club in progressing the plans for redevelopment.

Coastal Revetment

The Shire is currently seeking community input as it plans for the potential impacts of flooding and erosion on the town site as far into the future as 2110 with a new Coastal Hazard Risk Management and Adaptation Plan (CHRMAP).  A workshops was held on 16 August 2016 to gain input from the community shaping the design of coastal management and adaptation options for the future.

 

The CHRMAP will incorporate technical information, as well as local knowledge and strategic planning, into a document that is practical and accessible and can be used to manage the risks of coastal hazards into the future. This report will form the basis for any revetment to be undertaken.

 

Shire officers are currently undertaking cultural heritage surveys on the subject land as part of the due diligence work associated with the planning phase of this project.

Jetty to Jetty

The jetty to jetty project has been included in the Chinatown Revitalisation Business Case.  Funding has been allocated to the following elements to undertake information investigation:

Gray Street Extension

The feasibility of extending Gray Street through to connect with Old Broome Road will be assessed. The objective is to, firstly, protect Chinatown from inundation and sea level rise by designing the road to also act as a coastal protection bund and, secondly, improve access to Chinatown.

Roebuck Bay Reconnection and Coastal Protection

Throughout the history of Broome, Chinatown has been intimately connected with an active Roebuck Bay shoreline. However, in recent years Chinatown has turned its back on the bay with development on the southern side of Dampier facing away from Roebuck Bay.

Chinatown is also under threat from sea level rise. This project will investigate the feasibility of coastal protection works along that eastern shoreline that includes some form of boardwalk that will see Chinatown reconnect with Roebuck Bay.

 

This project has also been included in the regional growth plan as a potential project to be considered.

Cruise Ships and Engagement with Cruise Ships Passengers

According to the Tourism WA 2012-2020 Strategic Plan, Broome is slated to become a Tier 1 destination alongside Fremantle for WA cruise ships. For this to be achieved the visitation of Cruise Ships to Broome needs to double from the current 15 visits per year to 30 visits per year.

The Broome Chamber of Commerce and Industry (BCCI) presented a proposal to the Shire to create a centralised organising body of investors who are prepared to ‘buy in’ to the Cruise Ship investment opportunity, essentially creating a Co-op, with stable leadership, vision, policy and direction and a governance structure. The aim is to focus on developing both the on the ground visitor experience and future infrastructure to better service the Cruise Ship industry such as a cruise ship terminal at the Port of Broome.

The Shire of Broome has entered into a MOU with the BCCI to provide funding of $50,000 for a period of two years to support the development of the Co-Op and implement a sustainable cruise ship model into the future.

KDC have provided Community Chest funding of twenty seven thousand dollars to support the development of Co-Op and implement the model.

BCCI has established “Cruise Broome” to facilitate the coordination of the Cruise Ships visitation to Broome. Representatives from BCCI, Kimberley Ports Authority, Broome Transit and Broome Tourism Leadership Group form the membership of the group.

Land Tenure Reform

Currently land tenure is considered a barrier to development, affecting the attraction of investors to the region. The Kimberley Zone is currently working on multiple land tenure uses, with areas being investigated including pastoral use, range lands and free holder.

The proposal is to for tenure to be granted on a needs based model, allowing diversification of use.

Agriculture

 

The Shire is liaising with relevant stakeholders to identify opportunities for commercial food crops, including Water for Food.  As part of the water for food project, cropping types have been identified that would be suitable for growth in the region and meet the needs of the growing Asian market. Water for Food is a $40 million Royalties for Regions State Government program delivering eleven projects with the aim of significantly increasing irrigated agriculture across the State.

Aquaculture and Fisheries

A research project is currently being undertaken jointly with the CSRIO and a Broome based organisation to investigate the feasibility of mud crab aquaculture in grow out production in tidal creek systems in the North West of Australia.

This research will look at:

-     The conditions and technology required to conduct a c commercial size production model.

-     Research into produced food sources and the development of a palletisation plant in Broome.

-     Utilisation of existing infrastructure to source juvenile mud crabs.

-     Environmental and productivity monitoring.

-     Potential locations for the project to be established.

-     Government and regulatory requirements including land tenure.

Investigation is required into what is required for a logistics systems base in the region to support the development of the Aquaculture industry including:

-     Road transportation of food sources into the local area where aquaculture farms are located.

-     Cold storage of food sources prior to transportation to regional aquaculture farms and produce on it way to markets.

-     Fast transportation to markets including sea and air freight options.

Co-Ops Development

Development of cooperative groups across industry sectors to collaborate and create economies of scale to enable attraction of international services, air freight/fast sea ferries to allow produce from the Kimberley region to be exported to the lucrative Asian markets.

 

Festivals and Events

The EDAC has identified a number of events that could be trialled in Broome including cultural/arts events and festivals, Sail Fish Competition, Rodeo, Horseracing exchange with Singapore, and Fat Bike events.

 

The 2016/17 budget includes an allocation of $50,000 for the development of an Events Attraction Strategic Development Plan.  The objectives of the plan are to:

-     Identify major/large event opportunities that would be sustainable or recurrent over a period of years.

-     Gain a clear understanding of the current capacity to host major/large events in Broome including current skills and capacity within the community and infrastructure available.

-     Define an understanding of the areas that would be a constraint to holding major/large events in Broome and would require development in both soft skills within the community and infrastructure required to attract major/large events

-     Investigate the potential of building on current local events and activities versus attracting new events of the same type

The proposed outcome will be a documented plan to increased major event activity providing sustained tourism and economic growth.

 

CONSULTATION

 

Nil

 

STATUTORY ENVIRONMENT

 

Nil

 

POLICY IMPLICATIONS

 

Community Consultation 1.3.3

 

FINANCIAL IMPLICATIONS

 

Nil

 

RISK

 

There is the risk that if priorities are not identified by EDAC and recommended to Council, initiatives that are considered important may not be considered as part of the review Strategic Community Plan and the Corporate Business Plan or considered through the Growth Plan.

 

There is also the potential that by identifying initiatives as part of the EDAC process, community expectations could be raised.  It should be noted that the final decision regarding what is included in the plans lies with Council.

 

STRATEGIC IMPLICATIONS  

 

Our People Goal – Foster a community environment that is accessible, affordable, inclusive, healthy and safe:

 

Effective communication

 

Participation in recreational and leisure activity

 

Our Place Goal – Help to protect the nature and built environment and cultural heritage of Broome whilst recognising the unique sense of the place:

 

Realistic and sustainable land use strategies for the Shire within state and national frameworks and in consultation with the community

 

Retention and expansion of Broome’s iconic tourism assets and reputation

 

Our Prosperity Goal – Create the means to enable local jobs creation and lifestyle affordability for the current and future population:

 

Key economic development strategies for the Shire which are aligned to regional outcomes working through recognised planning and development groups/committees

 

Our Organisation Goal – Continually enhance the Shire’s organisational capacity to service the needs of a growing community:

 

Effective community engagement

 

Committee Resolution:

Moved: Mr T Bray                                                      Seconded: Mr P Taylor

That Standing Orders be suspended at 2:31pm.

CARRIED UNANIMOUSLY 7/0

 

COMMITTEE Resolution:

Moved: Mr T Bray                                                      Seconded: Cr C Mitchell

That Standing Orders be reinstated at 3:28pm.

CARRIED UNANIMOUSLY 7/0

 

VOTING REQUIREMENTS

Simple Majority

 

REPORT RECOMMENDATION:

The Economic Development Advisory Committee recommends that Council considers the following initiatives as priorities for inclusion in the Shire’s Strategic Community Plan and the Community Business Plan review 2016 and for consideration as part of the Broome Growth Plan:

1. _______________

2. _______________

3. _______________

4. _______________

5. _______________

6. _______________

 

COMMITTEE Resolution:

 

Moved: Mr P McSweeney                                      Seconded: Mr P Taylor

 

That the Economic Development Advisory Committee recommend that Council:

 

1.            Considers the following initiatives as priorities for inclusion in the Shire’s Strategic Community Plan and the Community Business Plan review 2016 and for consideration as part of the Broome Growth Plan:

 

Economic:

1. Agriculture

2. Aquaculture and fishing

2. Cruise Ships

 

Infrastructure:

1. Cape Leveque

2. Safe boat launching

2. Golf course

 

Festivals/Events:

1. Culture and arts

2. Rodeo

2. Motor sport

 

Other:

1.      Community culture

 

2.         Note that we as the Economic Development Advisory Committee acknowledge that the Marina is a priority project, but is being progressed separately by an Advisory Committee comprising representatives from the Department of Transport, the Shire, Landcorp and the Kimberley Development Commission; and significant resources are being devoted to this.

 

CARRIED UNANIMOUSLY 7/0

 

Attachments

Nil


MinutesEconomic Development Advisory Committee Meeting 18 August 2016                         Page 790 of 791

 

 

5.3         FUNDING ASSISTANCE FOR LOCAL BUSINESS OWNER FELICITY BROWN TO ATTEND NEW YORK FASHION WEEK

LOCATION/ADDRESS:                            Nil

APPLICANT:                                              Nil

FILE:                                                           ECI05

AUTHOR:                                                   Youth and Community Development Officer

CONTRIBUTOR/S:                                    Nil

RESPONSIBLE OFFICER:                          Deputy Chief Executive Officer/Director Community & Economic Development

DISCLOSURE OF INTEREST:                     Nil

DATE OF REPORT:                                    17 August 2016

 

SUMMARY:         This report seeks Council consideration to provide funding to local business owner Felicity Brown to attend New York Fashion Week to showcase headpieces from her Hats By Felicity collection.

 

 

BACKGROUND

 

Previous Considerations

 

OMC 28 August 2014            Notice of Motion

 

Local business woman Felicity Brown who owns and operates Hats by Felicity in Broome has been invited to showcase her products at New York Fashion Week in New York from 10-14 September 2016. This is the third time Ms Brown has been invited to participate in New York Fashion Week after her debut as the first Australian milliner to showcase a collection on the runway at the Helen Mills Event Space in 2014.

 

At the OMC held 28 August 2014 a Notice of Motion was put forward by Cr J Bloom to provide financial assistance of $2,500 in support of Ms Brown’s attendance at the 2014 New York Fashion week. Council resolved to support the request for funding as per the below resolution:

 

COUNCIL RESOLUTION:

(COUNCILLOR RECOMMENDATION)

Moved: Cr J Bloom               Seconded: Cr D Male

That Council:

1.         Provides financial assistance of $2,500 in support of Ms Brown’s attendance at New York Fashion Week, subject to Ms Brown acknowledging the Shire of Broome as a sponsor;

2.         Funds the $2,500 from Account 1320600 Tourism Development – Tourism and Area Promotion.

CARRIED UNANIMOUSLY 8/0

 

No financial assistance was provided by the Shire of Broome for Ms Brown’s attendance at the 2015 event.

COMMENT

A request has been received seeking financial assistance of $4,700 to help Ms Brown to participate in the 2016 New York Fashion Week. The funding requested includes $3,000 towards the cost of freighting the collection of headpieces from Broome to New York. An additional $1,700 is requested for the production of Broome inspired keyrings that have been designed locally and will be distributed in 300 VIP gift bags at the event in New York. The keyrings feature mother of pearl, representative of the Broome pearling industry, the boab tree unique to the Kimberley and the Hats by Felicity emblem. They will be accompanied by a short note explaining the significance and links to Broome.

This application is not eligible for funding through the Shire’s Community Sponsorship Program as Hat’s by Felicity does not fulfil the essential eligibility criteria of being an incorporated not-for-profit organisation.

Should Council choose to support this request, it is recommended that funding is provided from the Tourism Development budget which has funds set aside to support small tourism initiatives. A total of $15,000 has been allocated to the Tourism Development Budget in the 2016/17 financial year.

It should be noted that this request represents one third of the annual budget allocation for small tourism initiatives through the Tourism Development budget. Officers also note that should Council choose to support this request it may give rise to other similar requests.

Council could if it chooses elect to support the request to a lesser amount than the full $4,700 requested.

In recognition of the support the Shire of Broome would be acknowledged in the event program as well as pre and post event publicity and interviews including TV, radio and print. Previous coverage includes Sunrise, Today show, The Australian, West Australian as well as regional and online coverage. 

The Shire and Broome as a destination will be exposed to over 300 high profile International VIP guests who will each receive a gift bag with the Broome inspired keyring. Last year Ms Brown also included a Love Broome flyer supplied by the Shire and would like to do the same again this year if available.

The Shire and Broome as a destination will receive social media exposure (Facebook, Twitter, Instagram, blog) with specific recognition during fashion week and continuous exposure during the year through the use of the #lovebroome tag and photos of iconic Broome locations. Social media exposure will be increased during Fashion Week with cross promotion through other major sponsors RM Williams and Bondi Bather.

Some costs associated with participation in the event will be absorbed by Ms Brown herself and other funding is also being sought. An application has been submitted to the Department of Culture and the Arts for a Commercial Development Grant seeking further funding for the initiative, with the outcome of the application pending. Other confirmed major sponsors include RM Williams and Bondi Bather who will be providing clothing for Ms Brown and outfits for runway models.

 

CONSULTATION

 

Nil

 

STATUTORY ENVIRONMENT

 

Nil

 

POLICY IMPLICATIONS

 

5.1.5  Community Sponsorship Program

 

FINANCIAL IMPLICATIONS

 

An allocation of $15,000 is included in the 2016/17 budget for support of small tourism initiatives in account1320600 Tourism Development – Tourism and Area Promotion.

 

RISK

 

The following risks have been identified in relation to the options provided for Council’s consideration;

 

Option

Risk

Type

Rank

Mitigation

Decline sponsorship

Perception that Shire is not maximising opportunity to support initiatives providing economic and tourism benefits

Reputational

Medium

Look to identify other tourism initiative opportunities

Provide $4,700 funding

 

Value for money may not be achieved if marketing is not successful in growing the event.

Financial

Low

Terms of funding in place to ensure adequate reporting and measure success of event.

Initiative does not become financially sustainable and future requests for funding may be received.

Financial

Medium

Work with applicant to identify other funding sources and strategies to make initiative financially sustainable.

 

STRATEGIC IMPLICATIONS  

 

Our Place Goal – Help to protect the nature and built environment and cultural heritage of Broome whilst recognising the unique sense of the place:

 

Retention and expansion of Broome’s iconic tourism assets and reputation

 

Our Prosperity Goal – Create the means to enable local jobs creation and lifestyle affordability for the current and future population:

 

Key economic development strategies for the Shire which are aligned to regional outcomes working through recognised planning and development groups/committees

 

Our Organisation Goal – Continually enhance the Shire’s organisational capacity to service the needs of a growing community:

 

Effective community engagement

 

 

VOTING REQUIREMENTS

Simple Majority

 

COMMITTEE Resolution:

(Report Recommendation)

Moved: Mr T Bray                                                      Seconded: Cr C Mitchell

That the Economic Development Advisory Committee recommends that Council:

1.         Provides financial assistance of $4,700 in support of Ms Brown’s attendance at New York Fashion Week, subject to Ms Brown acknowledging the Shire of Broome as a sponsor;

2.         Funds the $4,700 from Account 1320600 Tourism Development – Tourism and Area Promotion.

CARRIED 5/2

 

Attachments

1.

Funding Request - Email (Confidential to Councillors and Directors Only)

This attachment is confidential in accordance with Section 5.23(2) of the Local Government Act 1995 section 5.23(2)((e)(iii)) as it contains “a matter that if disclosed, would reveal  information about the business, professional, commercial or financial affairs of a person, where the information is held by, or is about, a person other than the local government”.

   

 


MinutesEconomic Development Advisory Committee Meeting 18 August 2016                         Page 794 of 794

 

6.         Motions Without Notice

Nil.

7.         Matters Behind Closed Doors

Nil.

8.         Meeting Closure

There being no further business the Chairman declared the meeting closed at  3:57pm.